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- About Joseph Joseph | Brilliantly Useful Design
Innovation is at the heart of everything we do at Joseph Joseph, that’s why we make it our aim to identify everyday problems and solve them by designing functional solutions.
The Story Behind the Brand
In 2003 twin brothers Antony and Richard Joseph decided to join forces and launch Joseph Joseph with the goal of creating functional, problem-solving household products.
As long as the brothers can remember, they’ve always been fascinated by design. They grew up in a family manufacturing business, which really ignited their passion for design, engineering and invention.
From an early age, the brothers were designing and building products in a workshop at home and their passion for making things continued through their university years and into their early careers as product designers.
It All Started With A Chopping Board
Joseph Joseph started life relatively small with only a few products in its early collection. This collection included a number of kitchen items but there was one product that stood out; a simple glass chopping board. The functional, hygienic nature of the chopping board shifted the brothers’ focus onto designing everyday products with a core problem-solving approach.
They looked at other areas of the kitchen and soon found that the majority of products out there simply weren’t performing as well as they should and so started on a path to transform household essentials.
The brand has now grown to include innovative and functional products not only for the kitchen but areas within waste management and cleaning tools.
Joseph Joseph Worldwide
From humble beginnings, the business has grown to become an award-winning international houseware brand sold in over 100 countries across the globe with offices in London, New York, Paris, Dusseldorf and Tokyo.
The whole Joseph Joseph team share the brothers’ enthusiasm for innovation and are passionate about bringing problem-solving products to as many households as possible.